Talking Snapchat and Tourism with Taylor Jones from Lake Louise Ski Resort.
I met Taylor Jones at Eye For Travel Conference in San Francisco recently where he shared stories of what Lake Louise Ski Resort are doing across their social channels with a focus on the social media platform Snapchat. Snapchat has been around for just over 3 years and has an estimated 100 million active monthly users.
I believe Snapchat is a social platform that those working with the youth market need to start to get their head around. In this episode of Tourism Tweetup the Podcast, episode 25, we discuss how Lake Louise uses Snapchat and some of Snapchat’s key features.
In Australia 61% of social media users under 20 use Snapchat (Source: Yellow Pages Social Media Report Aug 2014)
In the US nearly half of 12 – 24 use Snapchat (Source: Edison Research and Triton Digital)
It is helpful to note that the Snapchat logo or icon is a yellow ghost.
Check out Lake Louise’s social channels here
Snapchat, search ski.louise on Snapchat which is only available on your smartphone
The app Taylor mentions that allows you to upload photos from you camera roll is Snaproll
Another podcast you may like to listen to to learn more about Snapchat is via Social Media Examiner, check it out here.
Please comment below with any questions on Snapchat and Tourism or Ski Louise’s social media and we will get back to you.