In this episode we chat with Brian Matson about how to Maximise Your Digital & Social Content. Brian is Senior Director of Strategy & Education at TwoSix Digital and former Marketing Director at Fargo-Moorhead Convention & Visitors Bureau.
We talk about utilising your existing content – be this Pinterest boards, blog posts, Instagram images, Tweets, Facebook posts and videos – and importantly having a process in place so every time you are creating content you have a system to maximise it.
At the 7 minute mark Brian talks about their FIVE RULE concept. Listen in to hear about this.
“Share, integrate or extend on the story.”
At the 8.30 minute mark we discuss the several reasons why integrating is so important.
We talk about embedding posts – great idea!
Read here about how to embed Instagram posts.
The thing that is missing is process.
We chat about Evergreen Content at the 15 minute mark.
“I think video is an essential piece of a content plan for sure.”
We also go into what makes up a good Facebook post.
Read here about Facebook Carousel capabilities.
“They (Facebook) are giving us the opportunity to be super creative.”
We talk a little about Periscope around the 21 minute mark including a super cool example from a destination.
A great episode thanks Brian!
In the intro I mention I recently hung out with Nathan Chan from Foundr Mag and he has grown his Instagram in just two years to over 400,00 followers. He has developed a free ebook which tells his Instagram story and how he did it – loads of great tips and insights – you can find it here.
I also mention an upcoming event in conjunction with Hootsuite – we are having a Tourism Hootup in Sydney on Tuesday the 24th November. This is a free event but you will need to register here.
For those who cannot attend but would like to follow along the hashtag is #TourismHootup