Tourism Tweetup the Podcast
Chatting with Annabel Candy about reputation marketing for tourism businesses. Annabel and her husband Rich have been running a successful web marketing business for 18 years and Annabel discusses although some things have stayed the same, many things have changed especially with the increase in competition on the web. They believe incorporating three specific marketing strategies will give your local business the best chance at success.
The three strategies are Google Local Marketing, Mobile Marketing and Reputation Marketing.
In this episode we focus on Reputation Marketing.
Episode #15 of Tourism Tweetup the Podcast we talk to Annabel Candy about reputation marketing and how you can get control of your online reviews.
Highlights & Links We Mention in this Episode
Reputation Marketing is about helping businesses get more online reviews and get control of their online reviews. It is valuable to increase your search engine ranking and help with sales conversion.
People today put such a huge importance on online reviews and this is especially true in the tourism and hospitality industry. 72% take action based on online reviews so reviews are almost as powerful as word of mouth recommendation from a friend. Online reviews are a great way to build trust in a business.
Annabel discusses a system they have developed to encourage customers to leave online reviews. You can read more about the features of this service here.
We talk about the pros and cons of responding to online reviews.
Annabel Candy also talks about travel statistics around online reviews and how important they are in the holiday decision making process.
If you have a Google local page you will show up on the map when someone is doing a google search. Also the reviews and star rating linked to your business will show up (if you have reviews) and typically Google will pull up the top 7 businesses.
We here is Australia are not really on top of our reputation marketing just yet. There is a big opportunity to build up a database of online reviews and get a head start on your competitors as a lot of people aren’t aware of the benefits.
And the scary thing is, actually having no online reviews makes you look like a bad business (even though you might not be).
People like to read ten (10) online reviews before they make a purchase decision. If you have ten reviews or more then great but if you only have 5 reviews, people are going to read your 5 and then search around the web for another 5.
The reason Google are integrating everything together in search such as the reviews and the map etc is because they don’t want people to leave Google and really you don’t need to!
Annabel Candy on Twitter
An article you might also like about ways to utilise negative online reviews.