Tourism Tweetup the Podcast
Full time blogger Brooke Schoenman from travel blog Her Packing List
In episode 1 of Tourism Tweetup the Podcast we chat to Brooke about building and engaging on online community. Her Packing List is a blog around packing tips and packing well and the site receives around 170,00 – 200,000 unique visitors a month with key drivers from Google Search and Pinterest.
Social Media plays an important role in growing readership and then engaging with this community. Brooke started with Twitter and Facebook but now also focuses on Pinterest. It has been important to make the site more ‘Pinteresting’. We discuss a few ways to do this including:
- Text on Images
- More Packing Lists (content that people were loving to pin)
- Making it easy to pin an image when on the site
- Being part of PinChats
Brooke also gives a few top tips on growing an online community via social media including testing the waters and then focusing on the ones that give the best results. Brooke also chats about getting readers involved and how important this is and a few simple ways to do this.
Links we refer to in this podcast
PinUp Live (Pin Chat)
My Aroamas (solid perfume stick for travellers)