Content types for event social media is the topic of this week’s Tourism Tweetup the Podcast episode and the guest this week is me!
I have been speaking on the topic of how to develop a social media plan for local and regional events at many conferences this year and although it would be tough to fit that into one podcast episode in this episode we drill into one small aspect of that which is around content types and ideas for your event social media plan.
I have developed an online course about how to develop a social media plan for local and regional events click on the link and watch the welcome video to find out more or you can always email me at firstname.lastname@example.org
In this episode we first start by talking about an editorial calendar and how that is different to a content calendar. We go into both an editorial calendar and a content calendar, their roles and importance.
I refer to Twitter Moments #ownthemoment which can be useful for putting together an editorial calendar.
Listen around the 10 minute mark about why having a content calendar helps you say no.
I then talk about creating content for
During event and
Within Pre Event I discuss the importance of content not being to general but getting quite granular and specific (listen around the 6 minute mark for more).
Here are examples of pre event content
We then talk about three types of on the day live content.
Pre Scheduled Content
User Generated Content
Pre Scheduled Content is important and it really takes the pressure off all the activities happening on the day of your event.
Listen in around the 13 minute make for more on this – its important!!
Types of content you might like to pre schedule include kick off welcome message, sponsor messages and acknowledgements, program highlights, logistics and reminders.
Live content adds the colour to the day of your event.
Listen in around the 16 minute mark
Word Swag is a handy app to use to briton up your content which puts text over images.
User Generated Content (UGC) is an important content type to use in your event.
We want to encourage user generated content and to do this we can make sure people are ahead of time what the hashtag is. I give a heap of other suggest from the 19 minute mark.
Post Event Content
Don’t stop posting on social media just because the event has finished. You want to slowly ween people off you you don’t want your fans to think you have left them high and dry. Listen for more details on this from the 20 minute mark including ideas for post event content.
Thats a wrap!
Learn more about social media for events here
Please let me know if you have ideas for a topic or guest for 2016 or if you would like to be a guest on the show. Email me at email@example.com