Expert interviews and insights into the world of tourism marketing
With your host Holly Galbraith
Tourism Upgrade with Holly G, a tourism marketing podcast
If tourism marketing gets you excited then you have landed on the right page! Here you will find more than 50 free tourism marketing podcast episodes.
Each episode is themed around a different tourism marketing topic, channel, thought or campaign.
We have spoken to guests from Australia, China, United States, United Kingdom, Canada, Germany and other parts of Europe.
And covered topics including Snapchat, Twitter Advertising, Marketing into China, Social Media and ROI, Periscope, Instagram & Influencers and Event Social Media and much more.
The original podcast was titled Tourism Tweetup the Podcast and ran from October 2014 until December 2015 with 50 episodes, close to 20,000 downloads and 24 five star reviews. You can check it out on iTunes here, as well as Stitcher or each episode is listed below.
The new podcast episode is Tourism Upgrade and this kicked off in July 2016 with another 50 episodes on the way (well that’s the plan)! You can check it out on iTunes as well as Stitcher or each episode is listed below.
I would be hugely grateful if you could head to iTunes and rate and review this new podcast series. It makes a big difference to the podcast ranking and it only takes a minute.
A new episode will be added each week. This is what we have so far, which ones tickle your fancy?!
Episode #1: Building a community (and Pinterest) with Brooke from Her Packing List
Episode #2: Social media and events talking Noosa International Food and Wine Festival
Episode #3: Destination marketing with Doug Lansky from Skift.com
Episode #4: Travel bloggers and working with destinations with Melvin from Traveldudes.org
Episode #5: Tourism PR and social media with Kim McKay from Klick Communications
Episode #6: What we discovered in 2014 that will impact 2015
Episode #7: Facebook ad targeting and audience segmentation
Episode #8: Travel Podcasting
Episode #9: Research and your tourism social media strategy
Episode #10: Instagram content, influencers and metrics for tourism and travel
Episode #11: Tourism marketing and China
Episode #12: Storytelling thru social media
Episode #13: Top ways to rock your social media in 2015
Episode #14: Social Selling with Tom Martin
Episode #15: Reputation Marketing
Episode #16: Content marketing with heart for tourism operators
Episode #17: What is community management?
Episode #18: How Cover-More is winning with travel social media
Episode #19: Tourism branding and social media
Episode #20: Effective tourism marketing with limited time and resources
Episode #21: Running a Tourism Instameet
Episode #22: The Digital Journey for Tourism
Episode #23: Insights into Chinese outbound tourism
Episode #24: Social Media Tourism Snapshot from #SMMW15
Episode #25: Snapchat and Tourism with Ski Louise
Episode #26: Social media activities in the guided holiday sector: a chat with Trafalgar Tours
Episode #27 Experimenting with Twitter ads for tourism
Episode #28 Insights into Travel Oregon’s tourism marketing campaign
Episode #29 What is content marketing and how it drives ROI
Episode #30 Mobile marketing insights for travel and tourism
Episode #31 Instagram for tourism, getting tactical
Episode #32 How Pinterest works for travel and tourism
Episode #33 Themes and takeaways from SoMeT15au
Episode #34 We talk with traveller Dan Moore about Periscope
Episode #35 Hypermeet Red Centre Way, Tourism Marketing Campaign
Episode #36 Meet 9 Australian Family Travel Bloggers from #PBEvent 2015
Episode #37 Tools to help with your social media marketing management
Episode #38 Developing a culture for embracing user reviews
Episode #39 Marketing tips for small tourism destinations
Episode #40 Communicating with travel trade through social media and digital
Episode #41 Brand funded TV and video content for travel & tourism
Episode #42 Customer journey mapping for tourism
Episode #43 TRAVELTech Conference 2015, Disruptive Influencers
Episode #44 The influence of Instagram for tourism marketing
Episode #45 Regional tourism issues, live from ARTN Convention
Episode #46 How to maximise your digital & social content
Episode #47 Tracking what social media drives bookings
Episode #48 Content types and ideas for your event social media
Episode #49 Tourism social media marketing looking towards 2016
Episode #50 Tourism marketing China 2016
Episode $51 Why, How and Who is using Social Media in Australia
Episode #52 Video Content Tips: What makes for great video
Episode #53 What Help Does Your Tourism Business Really Need Next
Episode #54 The Changing Face of Family Travel Marketing
Episode #55 China Ready for Travel & Tourism – a case study
Episode #56 How Thailand Markets Itself Globally and What They are Doing Next
Episode #57 Tourism, Millennials and Pokémon Go with Suzanne Nguyen
Episode #58 How Small Tourism Destinations Can Use Social Media for Success with Kate Duffy
Episode #59 Working with Bloggers, Influencers and Travel Brands, insights from Tourism Upgrade – LIVE
Episode #60 Getting Cut Through with Your Travel Related Press Releases
Episode #61 Storytelling: How to tell your great tourism business story with Andrew Griffith
Episode #62 How Google Ranks Your Website and what you can do to improve your rankings in search
Episode #63 How Destinations Can Become Visual Influencers?
Episode #64 If you only had a $1000 marketing budget what would you spent it on?
Episode #65 Instameets, are they really worth it for tourism destinations?
Episode #66 Using Pinterest to drive traffic to your tourism website.
Episode #67 Consumer First Marketing Strategy for Travel & Tourism
Episode #68 Food Tourism to attract destination visitors
Episode #69 Conducting a social media audit for your tourism brand
Episode #70 Toilets and Tourism, a destination strategy
Episode #71 Airbnb opportunities for tourism destinations
Episode #72 Plans and ideas for 2017 tourism marketing
Episode #73 How to create customer personas for your tourism brand
Episode #74 Three helpful tools to manage your social media
Episode #75 Tips for your 2017 China marketing plan
Episode #76 Tips for creating awesome media famils
Episode #77 Designing a social media strategy for tourism
Episode #78 Lets talk governance for tourism
Episode #79 Influencer marketing should be called relationship marketing
Episode #80 Tourism accreditation to build trust and stand out
Episode #81 Style guide for your tourism business
Episode #82 Tourism Upgrade LIVE – China tourism marketing
Episode #83 Evolving business to a new target audience chatting with Club Med
Episode #84 Highlights from The Modern Travel Media Summit 2017