New follow hashtag on Instagram.
It can be tough to keep up with the many tweaks and upgrades to social media platforms. If I was to name them all the list for 2017 would be a very long one. However this week Instagram initiated another platform feature that caught my attention and it is pretty handy for brands and destinations.
You now have the ability to follow a hashtag on Instagram and then posts with that hashtag will come up in your feed.
The screenshots may explain this a little more…
I don’t know about you but I am forever searching hashtags, either ones that are specific to the brand like a brand name or destination hashtag or other more general yet relevant hashtags.
Now when I go into Instagram and go to search for a hashtag it gives me the option to ‘follow’ that hashtag.
Then if I do that content relating to that hashtag appears in my newsfeed.
This feature just made the hashtag a whole lot more valuable. Knowing that people can see your hashtagged content not just when they search for it but organically in peoples feeds is pretty darn powerful.
It will be a good idea to be tracking which hashtags are working for you in terms of increasing reach or reaching more relevant people.
There are a lot of aspects to hashtags on Instagram for brands and destinations. If you have any questions about hashtags please leave them in the comments below.